Flowers Wooow!

We are a lively and constantly evolving company, able to quickly grasp the dynamics and needs of the market, tackling them with passion and a spirit of innovation.

And this is how Flowers Wooow! is born.
An event designed for industry professionals who, like us, not only love flowers but are always on the lookout for new trends, ideas, and inspiration. With engaging conferences and hands-on workshops, we aim to listen to your needs, share knowledge, and build a true blossoming community. Because, in the end, there’s always something surprising to discover in the world of flowers!

THE CONFERENCE

A unique opportunity to explore the new frontiers of promotion and development in the floral industry, all set in the captivating backdrop of The Student Hotel in Florence. A chance to exchange ideas, learn, and grow together!

Flowers Bar STHLM

• Beginnings in the floral industry

• New business alternatives

• Online sales

• Events

Daniele Aveta

• The importance of maintaining and updating your website

• Search engines & SEO: how a website becomes popular

• Business management systems & process automation

Francesco Spighi

• What is branding

• The right customer

• Going online quickly: how to photograph with your phone

• Tools: Lighting and photo editing

Some snapshots from the Conference.

WORKSHOP

The Workshop is a unique experience held within our venue, where florists and floral designers come together to create extraordinary arrangements. Each participant will have the chance to explore different styles, experiment with unexpected flowers and colors, and experience the true essence of floral creativity. An unmissable opportunity to get inspired and create something truly special!

ALL TO WORK!

Creation of the bouquet in the Flowers Bar Stockholm style.

 

COLOURS AND VARIETIES

Flowers and materials used

 

SOME MOMENTS

 

THE PHOTOGRAPHER'S POINT OF VIEW

The shots